30 second interview with Paul Stringfellow,Technical Director, Gardner Systems Plc




Paul is an experienced technology professional and is Technical Director at Data Management Consultancy, Gardner Systems Plc. He works with businesses of all types to help them develop technology strategy and increasingly to help them manage, secure and gain benefit from their data assets.


1. What was your first ever job?

Like many I was a paper boy (and no I didn't blow away!) delivering evening papers and the joy of delivering on a Sunday morning oh how I love those Sunday supplements - (anyone who's done the Sunday morning delivery knows what I mean!)

2. Why did you get into the channel world?

I always wanted to work in IT, once I knew I was a bit too rubbish to be a footballer...! I started off working in a corporate, but quickly realised that doing the same thing day in day out wasn't for me... the world of channel was very exciting new challenges every day, chances to work with many different kinds of customers and technologies and design and architect solutions to fix wide ranging business problems and genuinely today that buzz remains and the channel is as exciting today as ever.

3. What does your current role entail?

I'm Technical Director for a small consultancy firm, so as with all small companies it's very wide ranging, from technical strategy, to marketing, to sales, to technical deployments, get involved in all of those things. My main role though is to work with our customers to help understand their business challenges. I also work with the channel and vendors to find useful solutions as well as get an understanding of the main direction the technology market is taking and how new trends and technologies will effect our customers now and in the future - it's a wide ranging and very entertaining role.

4. What have been the most significant challenges for the channel in recent years?

The entire industry has been through, and continues to go through a significant upheaval. Cloud has changed people expectations of how technology should be delivered and consumed and this has forced the channel to rethink, especially those whose companies have grown delivering traditional infrastructure. Today we very rarely deliver major infrastructure projects with Cloud Infrastructure and SaaS been the obvious route for many businesses. This has lead to the channel having to consider its cash flows, how to incentivise and reward staff, how to change its business model, for us we are now far more services and consultancy driven, which has meant an entire review of how we operate and position ourselves with our customers.

5. What can our delegates expect from your presentation/panel?

The world of the MSP continue to evolve rapidly, how do you differentiate yourself from the competition? How do you effectively share your message, value adds and capabilities? How do you communicate and engage with the modern MSP buying audience? How do I use social, engage with community? How do I get value from my marketing investment? All great questions and one that our esteemed panel will hope to help you find answers to and share some of their experience and knowledge - a great way to end the day!