Speakers List - CRN Channel Conference, MSP


Doug Woodburn



Doug Woodburn is Editor for CRN magazine and its web site, ChannelWeb.co.uk. As well as producing daily news and features for the brand, Doug also manages the team of reporters and their output, and has a growing role in driving the CRN Essential side of the business. He has been a member of the CRN team since January 2007 and prior to that worked for pan-European IT channel magazine IT Europa.


Fiona Challis


Next-Gen Sales Academy

Fiona Challis is a global channel enablement and sales expert and a highly sought-after speaker and trainer on partner & sales transformation, driving predictable and profitable growth and selling change, not products. Fiona has earned many accolades from the best leaders in the technology world like HPE, Microsoft, Google, Cisco, TechData, McAfee and many Top VARS and MSP's globally. She is praised for her leading-edge training programs, her market knowledge and ability to see several steps ahead, her unique and innovative approach to sales transformation, her passion for helping salespeople of today to succeed in a rapidly changing market and her infectious enthusiasm!

Fiona won our 2018 CRN Award for Best Partner Training Initiative for her partner transformation program, The Mentori Program and Next Gen Sales Academy which has already helped hundreds of partners and their teams to transform their business models from traditional Reseller/VAR to MSP with increasing recurring revenue a prime objective, away from traditional IT sales of selling ‘tin' to selling profitable managed service contracts and evolving their sales culture away from ‘get the deal' to keeping customers for life. Fiona's mission for the partners that she works with is to help them create an MSP business that investors love and competitors' envy.

2018 Speakers

Jeffrey Bhaggoe

Service Provider Program Manager EMEA


Jeffrey is managing Commvault's Service Provider Program in EMEA. Jeffrey brings 11 years' worth of experience working with the Service Provider and Cloud route to market in EMEA. During this time Jeffrey addressed this market with all of its many distinctions and developments both directly and indirectly, working in and through channel partners, with a variety of systems and data management solutions. Jeffrey had the privilege of actively contributing to and led in the transformation from transactional and perpetual software sales to recurring SaaS selling motions. This includes leading MSP and SaaS vendors who have successfully (re-)invented themselves in the wake of the big shift to cloud and subscription economics.

Phil Brown

Managing Director


Phil Brown is MD of OneGTM. OneGTM is a complete go-to-market enabler for B2B technology companies, providing a combination of strategic consulting expertise, deep industry experience, creative marketing talent and robust project management. OneGTM's clients include many market-leading vendors and service providers, and their successes have seen them crowned CRN's Channel Agency of the Year twice in recent years.

Prior to founding OneGTM, Phil worked ‘client-side' within the tech sector for 20+ years. His experience encompasses new business sales, managing enterprise account teams, heading up a marketing function for a global telco, leading a large-scale digital transformation programme, and running a SaaS business. This diverse experience gives Phil a good understanding of the different facets of the go-to-market mix, and an appreciation what it takes to build pipeline and close sales. When not working, his daughters, music, West Ham and tennis help to keep him fully occupied. 

John Coulston

Director of Partnerships and Alliances


John Coulston is an award-winning marketing, channel and alliances leader. John is responsible for our partner business in EMEA. He excels at building dynamic teams, helping partners expand their geographic capabilities and exploring new technologies and their implications on new business.

John joined Rackspace in 2016 from SaaS start-up Vend - a cloud-based retail software provider - following 14 years at Dell in marketing, channel and alliance management roles. As Director of Channel for the Emerging Markets, he was responsible for channel and partner business across 120 countries as Dell made its first successful forays into a channel-focused business.

John graduated from Bournemouth University in 1995, where his dissertation was on the exciting potential of the-then ‘information super highway'. Today, he's just as excited by new technologies, in particular, container orchestration and the potentials and pitfalls around the Internet of Things (IoT) and AI.

Mike Curtis

Services Director


Mike has been the Services Director since September 2016, though his journey in this area started over 20 years ago as a trainee hardware engine. From this role he spent twenty or so years gaining experience in the large SI and MSP sectors. Most recently, in the seven years prior to Softcat, he was focused on building and running a Consulting, PS and Managed Services business that serviced mid, enterprise and public-sector organisations in predominantly majoring in Cloud and Open Source technologies. In his current role as Services Director he is now responsible for a multitude of areas; Services Portfolio, Programme / Project Management, Partner Management, Solutions and Technical Design, Service Management along with Professional and Managed Services. Covering the full spectrum of technical areas from hardware and software support to Security MSP, Asset intelligence and Cloud consumption/ Dev Ops Managed Services.

Alisha Dattani

Co-Founder & CEO


Alisha Dattani is co-founder and CEO of FMXA, an integrated marketing and PR agency that specialises in the technology sector.

Alisha brings 20 years' experience in technology and channel marketing to her role at FMXA, an agency she has grown from scratch into an international player in just 7 years. Alisha's strong leadership skills and unwavering focus on best practice ensures that FMXA stays at the forefront of marketing innovation and continually exceeds the expectations of its clients.

Alisha formed FMXA after leaving Check Point Software Technologies, a leading cybersecurity vendor. Prior to that, Alisha worked in prominent roles for a wide range of leading VARs, distributors and vendors; a career path that has given her a uniquely comprehensive view of the challenges faces by IT vendors and their channel partners.

Alisha is a passionate advocate for gender equality in the IT sector and works closely with schools, universities and businesses to educate young women about the opportunities available to them in IT.

Scott Dodd


Ultima Business Solutions

Scott Dodds has been in the European IT industry for 33 years and has held senior positions in EMEA and the UK with VMware, Microsoft, Acer and Compaq, before joining Ultima Business Solutions in October 2015. He has had full P&L responsibility for multi-billion dollar sales and marketing teams as well as running business operations and planning functions. His breadth of experience spans all customer segments from the largest global enterprises to mid-market and SMBs.

Scott comments: "My philosophy is to always live up to the highest levels of personal integrity and transparency, and to gain the trust of team members and customers alike. These are values that are embedded in Ultima's DNA, making it a special place to work. The relentless focus on our customers' success is only possible through great team work and genuinely enjoying what we do. It has to be fun to do your best work and keep the best people."

Mirza Fur


Kingpin Communications

Mirza Fur has over 20 years' experience within the tech marketing sector and is the Co-Founder of leading Tech Marketing agency - Kingpin Communications. Working with technology brands such as Microsoft, Trend Micro, Quest Software, LogRhythm to name a few, he is passionate about engaging and understanding end-user and partner audiences and most importantly, ensuring marketing drives revenue and results. He's more often found analysing data than producing pretty pictures. Loves his family, Spurs and films (in that order) and spends weekends with one or all 3 of them.

Nima Green

Multimedia Editor

Channel Partner Insight & CRN

Nima Green is a British/Sherpa journalist. She currently reports for Channel Partner Insight and CRN, leading B2B publishers on the IT Channel. As a member of the editorial team, she provides insightful market analysis and daily reporting on the events and trends that are impacting businesses.

Nima has a multimedia background in newsrooms across the world, as a commissioning editor at The African Business Magazine; producing at the Russian World Radio Service London Bureau; and reporting at Vice Magazine and the Herald Sun in Australia. She has an MA in Journalism from Monash University, Melbourne, and a BA in Southern African political history from the University of Sheffield. Born in Kathmandu, Nepal, Nima has lived and worked in the UK, Uganda, South Africa and Australia.

Ian Golding

Interim Chief Information Officer

Natural History Museum

Ian Golding has been Chief Information Officer, Chief Technical Officer and Data Privacy Officer leading global commercial technology programmes for over 20 years and has a passion for fostering collaboration and innovation to exploit the benefits of technology and data in permanent, interim, fractional and private consulting roles.

He is currently Interim CIO at The Natural History Museum, developing the Technology Strategy and Vision to support its dual role as a centre of excellence in leading scientific research and as a world leading museum. In 2017, as the RNLI's first CIO (Interim) he created the Institution's first digital, information and technology strategy including new capability for fundraising, predictive analytics and data-based insights that will help the RNLI to break the chain of events that can tragically lead to drowning. Ian was also recently Interim IT Director at Southern Housing Group and prior to Interim roles was Group CIO, Data Privacy Officer and Senior Partner for The ERM Group through its largest growth phase over 4 private equity cycles, to 5,200 staff across 140 offices worldwide.

He is a Fellow of The Institute of Directors, a Fellow of the Royal Society of Arts and a Chartered Professional Fellow of The BCS. He is also an investor and mentors digital start-ups. By devoting time to assisting emerging businesses and small investments to advance, Ian's aim is to help grow the digital ecosystem. 

Tim Jeffcoat

Sales Engineering Manager


Tim manages Datto EMEA's Sales Engineering team, who are tasked with demoing and positioning Datto products across Europe. Tim has worked in the technology sector for over 8 years, with various roles at some of the biggest players in the market, including IBM and HP. His passion for technology stems from an early age with his skill set varying from coding all the way to photography. He is data obsessed with a keen eye for detail, as well as an avid cyclist and marathon runner.

Mark Kent

Distribution Partners Manager

Kaspersky Labs UK Ltd.

Mark is currently managing the Distribution Partners at Kaspersky focused on growing the partner community with a particular emphasis on the expanding MSP communities. His 5 year tenancy at Kaspersky Lab spans managing the sales operations team for North Europe before moving into a more strategic role account managing channel partners. His background in operations equips him to supporting businesses from opening opportunities through to fulfilment, with a keen interest in streamlining the process for a smooth customer experience. An MSP advocate, he fully understands the requirements of reliability, ease of use and simplistic management and ensures that resellers are able to utilise the technologies available to enhance their customers businesses and assist them on their journey.

Paul Lloyd


Sellerly Ltd

Over 25 years winning business in the IT sector, Paul Lloyd has become a well-respected sales and marketing professional, specialising in managing teams to deliver well thought-out, effective sales strategies.

He helped to take a business from start-up to over 100 staff and £80m revenue. Since then, Paul has worked as an Interim Sales Director to a number of household names in the cloud and security markets, responsible for revenues up to £100m a year.

Recognised on the prestigious CRN A-List, Paul is an engaging speaker and a member of the Association of Professional Speakers. He regularly gives workshops on the subject of sales and marketing for small businesses.

Paul's wealth of experience and deep knowledge of the latest sales methods and social media marketing techniques have helped organisations grow by over 30% a year on average. Through Sellerly, he'll work with you to define your sales proposition, develop your sales process, recruit and performance manage your sales team, select and implement CRM systems, create growth plans and new propositions, and build your sales campaigns.

Carl McDade

Group Head of Professional Services

Concorde Technology Group

Carl McDade is Group Head of Professional Services at Concorde Technology Group, one of the UK's leading technology services and support providers. Carl is responsible for Concorde's technical strategy, identifying new technologies and developing service offerings for the business. Carl has over ten years' experience in datacentre technology, primarily as a Principle Infrastructure Consultant and Solution Architect.

Having joined Concorde Technology Group as an apprentice, Carl has built his experience working within both SME and multinational enterprises across multiple sectors. This broad experience enables Carl to understand the challenges businesses face and translate technology into business value.

As an advocate of the technical community, you can find Carl on Twitter @CarlMcDade and Blogging at https://tctg.co.uk/blog and www.carlmcdade.com

Todd McQuilkin



As our industry matures, and we all become more like clones, our ability to deliver great service will be a key differentiator.

Todd believes it's going to become one of only two USPs that an MSP/ITSP will be able to use in their competitive armoury, the other being our people. For this reason alone, tech companies should be looking at the customer experience as one of their most significant metrics.

Todd specialises in service delivery and customer experience strategies and will be sharing with the audience why the customer experience must be the key KPI for measuring success of your business.

Todd is CEO of Air-IT Ltd an award-winning UK MSP that was one of the early adaptors of PSA and FFA for IT & Communication services.

Todd is a senior consultant at Air-MSP a business that helps aspiring UK technology companies become true MSP's. In all their engagements Air-IT is used as a lab to authenticate their work.

John Pepper

CEO & Founder

Managed 24/7

John founded Managed 24/7; a thoroughbred MSP in 2009, having successfully grown and sold VAR MINX to Insight (NASDAQ) in 2008. Managed 24/7 has gone on to win numerous industry accolades including CRN MSP of the Year for two years running and featuring in Deloitte UK Fast 50, Deloitte EMEA 500 and Sunday Times Tech Track 100. John is the CEO and Founder of Managed 24/7 and has strong views on the technology industry and where it is headed, often quoted in national press and speaking at key note events.

Glenn Robertson

Managing Director


Glenn is one of the UK's leading experts in Channel Marketing and owner of the Channel agency, purechannels. Entrepreneur, marketer and inventor, Glenn's experience spans major global brands, SMBs and funded start-ups. Glenn has masterminded many channel marketing campaigns that, in recent years, have seen purechannels named as CRN's Best Channel Marketing Agency alongside numerous other award wins. He leads the purechannels team in continual pursuit of excellence, standing out and providing the difference that makes a difference through three core principles: unrivalled expertise, stunning creative and absolute client satisfaction.

Paul Stringfellow

Technical Director

Gardner Systems Plc

Paul is an experienced technology professional and is Technical Director at Data Management Consultancy, Gardner Systems Plc. He works with businesses of all types to help them develop technology strategy and increasingly to help them manage, secure and gain benefit from their data assets.

Paul is very involved in the tech community presenting at a number of conferences and user group events. Paul also produces a wide range of business focused technology content from his blog techstringy.com, the Tech Interviews Podcast (podcast.techstringy.com) and a number of regular columns for industry technology sites.

You can find Paul on twitter @techstringy

Edwin Wilkeshuis

Partner Director Managed Service Providers Northern Europe

CA Technologies

Edwin Wilkeshuis is an international sales director with a passion for technology, and has gained over 20 years of experience in software sales, professional services sales and IT consulting.

Being responsible for building CA Technologies' Managed Service Provider (MSP) partner business channel for Northern Europe across all technologies from CA, he has been working with many of the European MSP's in designing and developing business models that deliver value to MSP customers.

Alex Winter

Regional Sales Manager EMEA


With a keen interest in business and strategy, joining ConnectWise was a perfect fit for Alex. As a Regional Sales Manager for EMEA, Alex is responsible and passionate for the success of the ConnectWise's existing and prospective partner networks. Alex is continuously striving to help drive change and continuous improvement in businesses through providing solutions from our ConnectWise Suite and guiding our partners in the current climate.

In his spare time, you will often find him on the golf course or putting the miles in on his road bike.