30 Second interview with Emma de Sousa, Senior Vice President UK & Marketing EMEA, Insight



Emma de Sousa joined Insight in 2003 and since then has held a number of senior roles covering the UK and EMEA. Emma was appointed Senior Vice President UK & Marketing EMEA in January 2018. In this position Emma continues her role as Managing Director for the Global IT Solution Provider's successful UK business, whilst also leading Insight's EMEA Marketing organisation.


1. What was your first ever job?
My first real experience of work was at an Estate Agents where I held a summer / weekend position. Then, my first role after university was working for British Airways on their graduate programme - I loved the travel and the opportunity to learn about different cultures; something I am still passionate about today.

2. Why did you get into the channel world?
I was seeking a sales leadership position and was invited for an interview at Insight. When I walked into the office the bell was ringing as someone had closed a big deal - everyone was cheering and I immediately fell in love with the energy and the culture of the business. This energy and the dynamic nature of the industry as a whole is what keeps me here.

3. What does your current role entail?
As SVP for the UK and EMEA Marketing, I wear two hats. On the one hand, I am responsible for leading a team of over 650 teammates to drive the growth and profitability of Insight's largest EMEA geography. At the same time, I am responsible for managing the Insight brand across EMEA, attracting and retaining clients as well as leading our digital marketing strategy.

4. What have been the most significant challenges for the channel in recent years?
Technology is evolving quickly, and keeping ahead of digital advancements is essential to being able to support our clients on their transformation journeys. To do this well, you need talent that is agile and that can adapt to the fast pace of change. But with the current skills gap, attracting and retaining A-class talent has been, and will continue to be a key challenge for the channel.

5. What can our delegates expect from your presentation/panel?
An honest reflection of what I see happening in our markets today and the challenges and opportunities that lie ahead.