30 second interview with Chris Labrey, Managing Director - UK & Ireland, Econocom



Chris Labrey has been with Econocom for 19 years, having joined the company as a Manchester based junior account manager back in 1998.

He moved to London in 2004 to manage the Southern sales operation and assumed the role of Sales Director (UK & Ireland) in 2006. He has been Managing Director of the UK & Irish business since 2012.

Before Econocom, Chris spent some years working in the IBM reseller channel and before that he was managing the new business strategy for a Computer Aided Engineering (CAE) software vendor.


1. What was your first ever job?
Apart from the ubiquitous paper round, my first full time job was an officer in the Royal Navy.

2. Why did you get into the channel world?
There has always been demand for channel partners to build the right solutions and not just sell product; The value of this solution approach can be hugely boosted with a well-crafted financial solution which includes product, up front services and ongoing services.

3. What does your current role entail?
My current role as Econocom Managing Director for UK and Ireland is to build elegant AAS and subscription models for my business partners which include VARs, vendors and resellers.

4. What have been the most significant challenges for the channel in recent years?
Lower credit limits from distributors can hamper the ability of the channel to grow. Of course, Econocom can fix this if invoiced directly.

5. What can our delegates expect from your presentation/panel?
I want to show how the buying habits of people are changing, how asset ownership is an outdated concept and that subscription is the new norm.