Judging Panel

Ann Keefe

Regional Director UK & Ireland

Kingston Technology Europe

Ann Keefe is the Regional Director at Kingston Technology in charge of UK and Ireland. She is responsible for driving the business for all product lines within the corporate and public sectors, SME and consumer customers through the channel. Ann is part of the EMEA management team who work together to define the business strategy for EMEA based on the company's corporate goals. In addition Ann manages a team of business development managers who are responsible for looking after a mix of channel partners, assemblers and enterprise corporate accounts.

Prior to joining Kingston Technology in 1996, Ann worked for Datrontech, AST Computer Europe, Compaq Computer, Newbury Data, and Alpha Disc who are all within the IT Industry where she was responsible for managing various accounts.


Paul Lloyd



Over 25 years winning business in the IT sector, Paul Lloyd has become a well-respected sales and marketing professional, specialising in managing teams to deliver well thought-out, effective sales strategies.

He helped to take a business from start-up to over 100 staff and £80m revenue. Since then, Paul has worked as an Interim Sales Director to a number of household names in the cloud and security markets, responsible for revenues up to £100m a year.

Recognised on the prestigious CRN A-List 2017, Paul is an engaging speaker and a member of the Association of Public Speakers. He regularly gives workshops on the subject of sales and marketing for small businesses.
Paul's wealth of experience and deep knowledge of the latest sales methods and social media marketing techniques have helped organisations grow by over 30% a year on average. Through Sellerly, he'll work with you to define your sales proposition, develop your sales process, recruit and performance manage your sales team, select and implement CRM systems, create growth plans and new propositions, and build your sales campaigns.

Tony Lock

Programme Director

Freeform Dynamics

As Programme Director at Freeform Dynamics, Tony is responsible for driving coverage in the areas of Systems Infrastructure and Management, IT Service Management, Security, Outsourcing, and emerging hosting models such as Software as a Service and Cloud Computing. Beyond technology, Tony also considers the role of financial models in relation to IT investment. One of the areas that interests Tony is how developments in infrastructure and communications technologies allow more innovative and effective ways of delivering services to the business.

Before becoming an analyst Tony enjoyed 17 years working as an IT practitioner with companies like BP and BT as well as working on the vendor side.



Simon Meredith

Consulting Editor


Simon Meredith is a Consulting Editor to CRN and works with Incisive Media on a variety of channel-focused projects. He was the first full-time editor of PC Dealer (which later became CRN), establishing it as the UK's leading B2B-focused publication for resellers.

In addition to his work with CRN and Incisive Media, Simon works with channel-focused organisations on partner and media communications and content development.

Bob Tarzey

Service Director


Bob Tarzey worked as an analyst at Quocirca from Oct 2002 to Mar 2018 and is now working freelance. His main areas of coverage are IT security, operational intelligence and on-demand services. He also covers route to market for IT vendors to enterprises, the mid-market, small businesses and the public sector. Bob continues to write analysis for various industry publications and acts as judge for industry awards. Bob is continuing Quocirca's partnerships with IT Pro, Vanson Bourne, Computer Weekly, CRN and others.


June Thomson

European Healthcare and Life Sciences Industry Leader


June is currently the European Healthcare Business Development Director. She has held this position since January 2016 and she and her team aim to deliver higher value solutions into the European Healthcare sector.
Prior to this June led the Healthcare Business for the UK and Ireland for three years where her team delivered significant growth in this sector for IBM.

From January 2009 June was Sales Director within IBM's Global Business Partner Organisation where she led a team of around 30 people responsible for delivering challenging business growth objectives. Her team managed and developed long-term business partner relationships resulting in increased revenue, profitability and customer satisfaction for IBM and its Business Partners. Prior to this June was the Director of Public Sector for IBM's Systems and Technology Group where her team grew IBM's business significantly.

June originates from Glasgow and since joining IBM has been actively involved in external programmes which promote Science, Engineering and Technology as potential career options for girls. June is a member of IBM UK Women's Leadership Team responsible for the development and execution of the gender diversity agenda for IBM in the UK.

June lives in Surrey with her husband and their four daughters.

Carl West

Client Success Director

GfK Retail and Technology UK

Carl West, Client Success Director; Carl has wide ranging knowledge across the digital markets. With 18 years+ background in software & hardware sales as a vendor and in distribution, Carl brings with him a great understanding of Channel; Distribution, Public Sector/Corporate Channel and the internal dynamics of the Retail and Vertical Reseller channels. GfK career history includes managing the IT, Office, Stationery, Photo, Retail and Distribution clients. Previous to GfK, Carl has worked for Datrontech Retail, SimpleTech, Solarsoft, and Mediagrids. Carl is the GfK representative for CompTIA, a member of the PSA and Esomar and is a regular speaker at industry conferences.

Sara Yirrell

Consulting Editor

Incisive Media

Sara Yirrell is a freelance editor, a published author, and also a consulting editor for CRN. Between 2000 and December 2016, she worked for CRN (owned by Incisive Media), attaining the position of Editorial Director of the Incisive Channel Group in 2013, heading up the editorial teams on CRN UK, and, and overseeing all the brands' growing event and research portfolios, including the UK Channel Awards and the UK Sales and Marketing Awards. Prior to CRN, she cut her journalistic teeth at local daily newspaper the Northampton Chronicle and Echo, where she worked on many beats including business, education, and crime, between 1997 and 2000.