Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. These can be vendors of hardware, networking and software in all vertical markets, but the business must have a significant channel presence in the UK to qualify and obviously a channel programme that has been in place for more than a year. This can be a single or two-tier channel programme. The period covered for the awards is Jan 2012 to Jan 2013 so bear in mind when talking about additions/changes to programmes.
Entries must be no more than 1,000 words and try to think about the judges when writing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. Avoid marketing speak and make the entry as tailored to the UK as you can, using facts, figures and testimonials.