30 second interview with Phil Brown, Managing Director, OneGTM

phil-brown

 

Phil Brown is MD of OneGTM. Prior to founding OneGTM, Phil worked ‘client-side' within the tech sector for 20+ years. His experience encompasses new business sales, managing enterprise account teams, heading up a marketing function for a global telco, leading a large-scale digital transformation programme, and running a SaaS business.

 

1. What was your first ever job?

A new business sales role for an office equipment company - a lot of time spent smiling and dialling - from those beginnings the only way was up!


2. Why did you get into the channel world?

I was running an enterprise sales function at a telco back in the mid-90s and realised that working with partners was the smart way to achieve our targets so started to build a fledgling channel operation


3. What does your current role entail?

At OneGTM we work with a number of leading vendors and service providers to help them build and execute effective go-to-market programmes. As MD I personally tend to get involved with clients on the strategic side and then we have a full service team that supports the execution.


4. What have been the most significant challenges for the channel in recent years?

I think dealing with the volume of change coming at the channel from every direction - technology, business models, buyer behaviour, marketing techniques - channel businesses are facing disruptive change on multiple fronts and have to exist in a state of constant evolution.


5. What can our delegates expect from your presentation/panel?

Hopefully some interesting perspectives based on my experiences working with a wide range of technology clients - but I'll leave it to others to judge whether that's the case.