CRN Excellence 2017


Radical changes to the way end-users both consume and procure IT mean traditional sales and marketing techniques are netting diminishing returns. VARs, MSPs and consultancies who don't quickly rethink how they engage with prospects in the digital era risk falling behind.

How can channel firms grab end users' attention when traditional cold calling and email methods no longer work? How should they be reshaping their salesforce to reflect the shift from hardware to services and cloud? What is the best way to convince vendors to sign off on MDF at a time when ROI is coming under greater scrutiny? And does social selling and marketing really work?

This CRN Excellence half day event will address these questions and many more. A focused panel discussion comprised of the leading industry vendors and MSPs will discuss how best IT suppliers can adapt their approach to sales and marketing to stay ahead of the competition. Please join us for this truly independent channel event to learn from your peers as well as end-users.

If you have any queries on registration, please contact katie.burridge@incisivemedia.com