Carl West, business group director, GfK Retail and Technology UK
Business Group Director of the IT, Office, Stationery, Photo & Musical Instrument Panels, Carl has wide ranging knowledge across the markets. With a background in software & hardware sales as a vendor and in distribution, Carl brings with him a great understanding of channel distribution, Public Sector/Corporate channel and the internal dynamics of the retail and verticals reseller markets. Career history includes Datrontech Retail, SimpleTech, Solarsoft, and Mediagrids. Additionally Carl is a Co-Opt Director of the Technology Channel Association.